Over recent years several popular books with a considerable emphasis on statistical thinking and reasoning have made and stayed on bestseller lists – no small feat for a subject that is often viewed as dry and uninteresting to the general public. What is it about these books that have captured the popular imagination and how can educators harness this positive view of statistics to generate greater enthusiasm in learning statistics in the business classroom? In this talk we explore a few common themes amongst these best sellers and share specific strategies for using chapters of books such as Freakonomics, The Tipping Point, Outliers, The Black Swan, The Drunkard's Walk: How Randomness Rules our Lives, and Predictably Irrational in the classroom to increase student engagement.
Keywords: Statistics education; Business statistics; Popular books
Biography: Michelle Sisto is Professor of Statistics and Mathematics at the International University of Monaco. She teaches statistics to undergraduate, MBA, and Master of Finance students and she is currently working on her PhD at the EDHEC Risk Institute PhD in Finance program in Nice, France. Her interests are in statistical education, statistical literacy, and quantitative finance.